Introducing Verasity (VRA): A cutting-edge blockchain-powered ecosystem engineered to combat advertising fraud, empower publishers and advertisers, and reward users for their engagement with video content. Harnessing the power of artificial intelligence, machine learning, and groundbreaking blockchain innovations, Verasity’s transparent open-ledger platform utilizes the VRA token as its principal utility token, offering a multitude of applications. The deflationary nature of VRA’s circulating supply is further enhanced as revenues generated from the advertising ecosystem are periodically channeled towards token buybacks and burns, ensuring sustainable value growth.
The proprietary “Proof of View” (PoV) fraud detection technology that underpins the VeraViews open ledger video advertising ecosystem is a significant benefit of the Verasity ecosystem. VeraViews provides brands with auditable campaign statistics and transparent invalid traffic (IVT) monitoring for publishers, increasing campaign ROI for advertisers and speeding up payment for publishers. VeraViews, which consists of 13 different modules including AI and machine learning components, saves data transparently and verifiably on the blockchain and is built around Verasity’s PoV module and open-ledger backend.
The launch of the VeraCard, which completes the VeraWallet and increases the utility of the VRA token, is included in Verasity’s 2023 roadmap. Online and offline purchases can be made using a physical debit card called the VeraCard. Verasity also disclosed the introduction of the VeraPay payments app in Q1 2023, which would support payments and transactions and use VRA as a utility token within the app.
Over 50 people make up the Verasity team, including developers and community administrators. Experienced blockchain experts, marketers, experts in the advertising sector, and accomplished product owners and developers make up the executive team. The project has grown significantly since its inception, and the majority of the senior leadership team is situated in London, United Kingdom.
Considering market activity, the Verasity price is currently as of 03/17/2023 $0.007126 USD with a $24,769,855 USD 24-hour trading volume. With a live market cap of $73,707,210 USD, CoinMarketCap ranks it at position 330. A maximum quantity of 110,305,680,354 VRA coins is available, but there are now 10,343,094,362 of them in use. Many top-tier exchanges, including KuCoin, Bithumb, OKX, Gate.io, Crypto.com, Huobi, and Bitfinex, among others, provide VRA trading.
The prospects for Verasity in advertising, video on demand, and the expanding NFT market are limitless. By addressing ad fraud and authenticating digital assets, Verasity’s technology, along with its distinctive Proof of View (PoV) solution, is well-positioned to have a big influence in both areas.
Global spending on digital advertising, which was $455 billion in 2021, is expected to increase to $645 billion by 2024. Verasity’s technology for preventing fraud is essential with up to 40% of advertising revenue lost to fraud. A global survey found that 63% of respondents will use video on demand (VoD) services on a weekly basis in 2021. Verasity will have a sizable market thanks to the estimated 2.298 billion consumers who will access or subscribe to some type of VoD service by 2026.
Another field where Verasity’s PoV technology can be used is the NFT sector. By 2030, it is expected that the global NFT market would be worth $3.5 trillion, yet there is now a serious fraud problem. By addressing duplicate and fraudulent assets, Verasity’s PoV technology may be incorporated into smart contracts to protect NFTs during minting and subsequent trading.
Verasity is an innovative blockchain-based ecosystem that combats advertising fraud, provides essential infrastructure for publishers and advertisers, and compensates users for interacting with video content. With its patented Proof of View (PoV) technology at its foundation, Verasity is positioned to make a significant effect on the advertising, video-on-demand, and emerging NFT markets. The deflationary nature of the VRA token, together with a talented team and a good road map, further improves Verasity’s market position. Verasity’s unique technologies have the ability to transform how we connect with and authenticate digital assets, assuring a more secure and transparent future as the digital world continues to grow. Don’t miss out on the opportunity to be part of this game-changing ecosystem – click here to buy and stake your VRA!
